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Home»Technology»July 25 Tech Brief: Microsoft Pressures LG Over Ads, Classic Xbox Titles Head to PC, Google Hit with $1 Billion EU Fine
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July 25 Tech Brief: Microsoft Pressures LG Over Ads, Classic Xbox Titles Head to PC, Google Hit with $1 Billion EU Fine

July 25, 20264 Mins Read
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LG to Eliminate Pop-Up Ads from Monitor Software

This week, an unusual situation came to light when users noticed that an LG Monitor App was quietly installed on their PCs through a Windows Update, alongside a new monitor driver. However, the bigger issue was that this app started showing pop-up advertisements for McAfee’s security products and other software. The problem was brought to attention by the well-known tech channel, Gamers Nexus, which confirmed the issue across various LG UltraGear monitors, some of which are considered premium and retail for over $1,000.

Many users found this practice troubling, labeling it as unethical and akin to adware or bloatware. Microsoft quickly responded to the backlash, with Pavan Davuluri, the EVP of Windows and Devices, announcing that they had reached out to LG. LG has since agreed to disable the McAfee ads from its Monitor App.

Microsoft Tests XBOX Backward Compatibility on PC

In another development, Microsoft has started testing a feature that allows older XBOX games to be played on PC. Currently available in a preview version of the XBOX app, this feature supports four classic titles: Blinx: The Time Sweeper, Conker: Live and Reloaded, Crimson Skies: High Road to Revenge, and Fuzion Frenzy.

Players who own these games on their consoles can also access them on PC and hand-held devices. Microsoft has made these games available in its digital store, enabling players to purchase them for PC or handheld use. Additionally, these titles are included in all XBOX Game Pass subscriptions, complete with upgrades such as improved visuals and support for achievements.

Microsoft Trials Ad-Supported Game Streaming on Xbox

On the Xbox front, Microsoft has announced that it is testing an ad-supported game streaming feature for XBOX insiders. Currently, this trial includes a select range of games, but it may expand based on user feedback.

This system would allow players to stream games they already own on XBOX for free, though viewers would have to watch occasional ads. Game sessions will last for one hour on supported devices and in certain regions, with ads playing before the sessions, ensuring they don’t interrupt gameplay.

This could be an appealing option for gamers given the rising prices of consoles. However, it’s still uncertain whether similar features will be introduced for PC, echoing NVIDIA’s GeForceNOW ad-supported tier.

Fallout 3 and New Vegas to be Remastered

Microsoft and XBOX attracted attention recently due to widespread layoffs across various studios, raising concerns about popular game franchises. However, amidst this uncertainty, good news emerged from Obsidian Entertainment, which confirmed it is developing a new game.

Meanwhile, Bethesda Softworks, known for the Elder Scrolls and Fallout series, announced that it’s working on Fallout 5. This upcoming game will utilize the Creation Engine 3. More exciting, however, is their commitment to remastering both Fallout 3 and Fallout: New Vegas. However, the focus remains on The Elder Scrolls VI, suggesting that fans might have to wait for Fallout 5.

Google Introduces Selfie Video for Account Recovery

In an interesting move, Google has rolled out a new feature that allows users to sign in to their accounts using a selfie video. Rather than serving as a quick login method, this feature acts as a recovery tool in case users get locked out of their accounts. It’s optional and not required for all users.

Setting it up is straightforward—users need to make certain head movements while looking at their device’s camera to capture various angles. Once this is done, they can use a selfie to regain access if they’re locked out. Importantly, users can’t add a selfie video if they’ve lost access or are in the account recovery process.

Additionally, Google Maps is introducing a live speedometer for Android Auto, enhancing user experience on the road.

EU Fines Google $1 Billion

In regulatory news, the European Union has imposed a hefty fine of around $1 billion on Google, citing illegal practices that undermine competition in the search engine market. According to reports, Google has been favoring its own services over others, pushing competitors lower down in search results.

As a result, the EU has fined Google 890 million Euros. They also pointed out that the Google Play Store imposed unfair restrictions, preventing app developers from using third-party transactions and communicating with users. Google’s response was that such practices degrade product quality rather than fostering competition.

The EU’s decision may strain Google’s relations with the US, coinciding with tensions over possible new tariffs on trade between the two regions. Meanwhile, reports suggest that major internet entities like Reddit are experiencing reduced traffic due to Google’s AI responses taking precedence over traditional links.

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