Ranveer Singh’s Protein Brand Aims for Rs 500 Crore Revenue
Ranveer Singh’s newly launched protein brand, SuperYou, is setting ambitious goals. Co-founder Nikunj Biyani revealed that they are targeting a revenue of Rs 500 crores within three to five years. The brand, which started in November 2024, first introduced protein bars and has recently expanded its range to include multigrain protein chips, taste-tested by Ranveer’s family.
Biyani shared that Singh is more than just a face for the brand. “He is a true partner,” he stated. Every product undergoes careful tasting by the family. “Ranveer adds storytelling, creativity, and a keen consumer perspective,” Biyani added.
Their partnership blossomed through shared interests in sports. Biyani recalls, “During a basketball game, I told him I had an idea he wouldn’t be able to resist. He responded positively to my simple pitch—just four GIFs, with the last one saying ‘let’s bond.’ Early one morning, he replied, ‘I love it.'”
SuperYou’s product line includes India’s first protein wafer bar along with multigrain protein chips available in flavors like Super Masala, Pudina, Cheese & Tomato, and Sour Cream & Onion. Each pack contains 10 grams of protein and 3 grams of dietary fiber, making it an appealing option for busy professionals, students, gym-goers, and teenagers.
Singh expressed his excitement, saying, “With SuperYou, I’m sharing a part of my journey. I believe that power comes from within, but sometimes everyone needs a little boost. That’s what SuperYou represents—a charge in a bar for everyone.”
The brand is available through various channels, including online platforms like Amazon and Flipkart, as well as physical stores like Reliance and 7-11.
SuperYou is noted for its innovative approach in the Indian protein market, using fermented yeast protein technology. Their offerings are vegan, gut-friendly, and free from dairy, soy, or gluten, catering to the growing demand for quality protein in India.
With a focus on health and creativity, SuperYou is poised to make a significant impact in the nutrition space.
