Agawam, MA – With the World Cup on the horizon, local businesses are starting to feel the excitement and benefit from increased foot traffic.
Brandon Rocco, owner of Fearless Cards and Collectibles, eagerly shared how the upcoming tournament is positively impacting his shop. “This is going to be huge,” he said with enthusiasm. Since the United States last hosted the World Cup in 1994, Rocco noted there’s much more interest in his products, thanks in part to social media and the rise of global sports superstars.
He compared collectibles to stock investments, explaining that their value fluctuates based on player performance. For example, a player like Drake Maye sees a surge in popularity during the Super Bowl, which boosts the value of his merchandise. “If a player shines during the World Cup, their items could skyrocket by 200 percent,” Rocco explained.
For those just starting their collecting journey, he cautioned against letting emotions get the best of them while opening packs. “It’s part of the game. If you don’t enjoy the thrill of it all, just stick to buying cards,” he advised.
Rocco highlighted the joy of collecting, especially as a bonding activity between parents and children. He often shares this hobby with his son, who is currently a fan of Pokémon cards.
Currently, Rocco sees a high demand for cards featuring young star Yamal, whose most valuable card recently sold for a staggering $395,000.
Whether you’re into soccer, football, or Pokémon, Rocco believes now is an excellent time to dive into collecting. “Cards have always been popular, but right now is truly a golden moment to invest,” he said.
Fearless Cards and Collectibles has a series of exciting events planned leading up to the World Cup, further emphasizing the thrill surrounding this iconic sporting event.
