Ajay Devgn’s Whisky Brand Achieves Impressive Growth in Just Four Months
Actor Ajay Devgn’s whisky brand, The GlenJourneys, has quickly made a name for itself, recording over Rs. 4 crore in sales within just four months of its launch. The single-malt whisky, introduced in October, has seen the sale of more than 8,600 bottles and is now looking to expand its reach outside India.
The GlenJourneys, a joint venture between Ajay Devgn and Cartel Bros, has successfully rolled out its product across 437 retail locations in six Indian states. Initially launched in Maharashtra, the brand later expanded to Goa, Uttarakhand, Uttar Pradesh, and Delhi, with its latest addition in Haryana earlier this month.
Looking ahead, the brand is also planning to register in 23 more states and union territories, including Punjab and Rajasthan. Notably, The GlenJourneys is also available in duty-free shops at major Indian airports, allowing international travelers to discover the brand.
Ajay Devgn expressed his excitement over the brand’s success, stating, “The GlenJourneys is built on traditional Scotch methods. The positive response from the Indian market is incredibly satisfying. It’s thrilling to see the brand grow and gain international recognition. I am committed to making it resonate with audiences beyond major metros.”
With ambitious plans for exports, the brand is poised for further growth. Experts believe celebrity-endorsed alcohol brands are increasingly popular in India’s changing spirits market, particularly in the single-malt category.
On the acting front, Ajay Devgn is preparing for the third installment of his hit thriller series, Drishyam 3. Additionally, he is involved in sequels for beloved comedy franchises like Dhamaal and Golmaal, promising fans even more entertainment ahead.
