“Green Wednesday”: The Rise of Cannabis Shopping Before Thanksgiving
As Thanksgiving approaches, a new shopping trend is capturing attention: “Green Wednesday.” This day, falling right before Thanksgiving, is becoming the cannabis industry’s equivalent of Black Friday, marked by a significant spike in sales.
According to various reports, Green Wednesday ranks as the second busiest day of the year for cannabis sales, just behind April 20th, often celebrated as 4/20. Dispensaries across the country are offering enticing discounts on products like pre-rolls, edibles, vapes, and more, drawing in eager customers.
Data from Dutchie, a popular e-commerce platform for cannabis, revealed that sales on November 27, 2024, saw a staggering increase of 91% compared to a regular Wednesday. Shoppers spent an average of over $70, with New York dispensaries reporting even higher numbers, particularly for medical cannabis.
Spencer Scott, Dutchie’s chief revenue officer, emphasized the growing popularity of Green Wednesday in a recent press release. He noted that as more people choose cannabis over alcohol, the day is expected to become a staple for cannabis users. A California-based dispensary, Catalyst Cannabis, described this day as “a pre-holiday pilgrimage for weed lovers,” allowing people to stock up before family gatherings and the hectic holiday weekend.
Catalyst also explained how the trend began in the early 2010s when delivery services noticed a surprising uptick in sales the day before Thanksgiving. Since then, the cannabis industry has embraced this day, promoting special deals to attract customers preparing for holiday festivities.
While many turn to cannabis for relaxation during stressful family gatherings, safety remains a priority. Catalyst offered some tips for responsible consumption: know your dose, stay hydrated, avoid driving under the influence, and store products safely away from children and pets.
However, it’s important to note potential health risks associated with cannabis use. Recent studies indicate that while some people use marijuana to cope with stress, it can actually lead to increased anxiety, paranoia, and other mental health issues. Additionally, marijuana has been linked to a higher risk of heart attacks and strokes, according to a 2024 study from the Journal of the American Heart Association.
Dr. Robert Page, a professor at the University of Colorado, warned that cannabis use should be approached with caution, especially given the rise in THC potency over the years. While cannabis products can provide relief and relaxation, users should be aware of the potential risks to their cardiovascular health.
As Green Wednesday continues to grow in popularity, it’s clear that this cannabis shopping day is here to stay, promising not just deals but also a moment of respite before the holiday hustle and bustle.
