Everlite, a lightweight jewelry brand under Senco Gold & Diamonds, has welcomed actor Wamiqa Gabbi as its first national brand ambassador. This partnership marks an exciting new chapter for the brand as it aims to grow its presence across India and connect more with younger, fashion-savvy shoppers.
Currently, Everlite operates in six states and eight cities, boasting 17 stores nationwide. Gabbi’s appointment is a key part of the brand’s strategy to enhance its identity and promote lightweight jewelry as a stylish choice for everyday wear.
Wamiqa Gabbi’s trendy fashion style fits perfectly with Everlite’s target demographic, especially among millennials and Gen Z. As lightweight jewelry becomes increasingly popular, many are seeking versatile pieces that work well for various occasions.
In her statement about the partnership, Gabbi shared her passion for jewelry that is easy to wear. “I’ve always loved jewelry that I can live in—pieces that are comfortable yet stylish. That’s what drew me to Everlite. Their designs have the elegance of fine jewelry but are so light and easy to wear. Whether I’m dressing up or keeping it casual, I prefer jewelry that flows with my lifestyle, and that’s exactly what Everlite represents,” she said.
Joita Sen, Whole-Time Director & Head of Marketing and Design at Senco Gold & Diamonds, also expressed excitement about the collaboration. “Wamiqa embodies how jewelry is evolving to be more personal, versatile, and effortless. Her unique style and confidence align perfectly with the Everlite vision—jewelry that fits seamlessly into everyday life rather than being reserved for special occasions. We are thrilled to have her on board as we bring lightweight jewelry to a new generation.”
Everlite offers a range of jewelry options in 9K, 14K, and 18K gold, featuring earrings, rings, pendants, bracelets, and bangles. The brand prioritizes accessibility with strategically located stores, including those designed for transit areas.
Supported by Senco Gold & Diamonds, which has over 198 showrooms in 17 states and two international locations in Dubai, Everlite is looking to broaden its reach while responding to the evolving tastes of everyday jewelry shoppers.
