Vijay Deverakonda’s skincare brand, UNHYPE, has made quite a splash by selling out its launch edition of the VD Signature Routines in just two weeks. This initial release included 10,000 routines, which equates to around 30,000 individual skincare items from their Acne Safe and Brightening product lines.
In those two weeks, the brand reported an impressive revenue of Rs 1.3 crore. Pre-bookings for the routines started on September 11, with deliveries set to kick off on September 21. The VD Signature Routines consist of three essential skincare steps: a face wash, a moisturizer, and sunscreen, aimed at simplifying everyday skincare for users.
Reacting to the overwhelming response, Vijay Deverakonda, who co-founded UNHYPE, expressed his gratitude toward the customers who opted for the limited-edition routines. He stated, “I really want to thank everyone who trusted us and chose to make UNHYPE a part of their daily skincare. We knew we had something special, but watching all 10,000 routines sell out in such a short time is just amazing.”
Deverakonda also acknowledged those who missed out on the launch edition. “We’re completely sold out at the moment and are working hard to restock as quickly as we can. To anyone who couldn’t grab the products this time, I apologize. We’re just getting started, and there’s much more to come from UNHYPE,” he noted.
Looking ahead, UNHYPE plans to make its regular Acne Safe and Brightening routines available starting October 3. Unlike the limited edition, these regular products will be accessible through the brand’s website, allowing more customers to enjoy the three-step skincare routine.
Overall, UNHYPE’s launch shows a strong commitment to a simplified skincare routine, and with the initial edition sold out, they are preparing to expand their reach with regular product offerings.
