Ayushmann Khurrana and Sobhita Dhulipala have been chosen as the new faces for Titan Skinn, a well-known fragrance brand. They have launched a campaign called “Make Every Moment Special,” which encourages people to include fragrance in their daily routines rather than just using it for special events.
The campaign showcases both actors enjoying everyday moments. Their stories intertwine under a beautiful starry sky, emphasizing that even regular experiences can be transformed with the right fragrance. This idea highlights how our daily rituals can feel more significant when we embrace them fully.
Ayushmann Khurrana expressed his views on the importance of fragrance in personal style. He emphasized that preparing to go out isn’t just about outfits; smaller choices like fragrance play a big role. “It’s those little details that complete a look and say a lot about you. Fragrance is like the final touch to your personality,” he noted. He also appreciated the campaign’s aim to make people feel good in their everyday lives, saying it resonates with him deeply.
Sobhita Dhulipala shared her excitement about representing Titan Skinn. She sees fragrance as a personal choice that enhances our experiences. “I’m really happy to work with such a wonderful brand. A simple fragrance can lift your spirits and change how you experience the world,” she commented, emphasizing the campaign’s message that small things can have a big impact.
Manish Gupta, CEO of Fragrance and Fashion Accessories at Titan, mentioned that consumer attitudes towards perfume have evolved. People now view fragrances as tools for mood enhancement and personal expression. He believes that both Ayushmann and Sobhita reflect this philosophy uniquely, making them perfect ambassadors for the brand.
The campaign aims to challenge the habit of saving certain items, like fragrances and accessories, for special moments. According to Sindhu Sharma, the North Creative Director at Enormous, the goal is to inspire people to apply the same effort in their daily lives as they do for special occasions.
