Harrdy Sandhu is set to release his new single titled ‘Stuck On You’ on August 28. Fans who subscribe to the music platform will get an exclusive first listen for 72 hours before the track becomes available to everyone on August 31. This release will be the first under Universal Music India’s new initiative that offers paid subscribers early access to new music.
Starting at the end of August, Universal Music India (UMI) is rolling out this 72-hour exclusive window for new releases from both local and international artists. During this time, paying subscribers will have access to the music before it is made available to users on free tiers.
‘Stuck On You’, released through VYRL Originals, marks the kickoff of this exciting initiative, enabling dedicated fans to enjoy Harrdy Sandhu’s new song before it reaches a broader audience.
Harrdy expressed his excitement, stating, “I have always felt that my fans should be part of the music journey. With ‘Stuck On You’, I’m thrilled that my subscribers will get to experience the song first. It’s a little way to make that connection even more special, and I’m delighted to be part of something fresh in the music scene in India.”
This initiative aims to enhance the value of paid music subscriptions in India and is part of a larger strategy to create a healthier music ecosystem. By providing subscribers with early access to new releases, UMI hopes to improve the experience for music fans while supporting a sustainable environment for artists and the industry as a whole.
With ‘Stuck On You’, Harrdy Sandhu will be the first artist to launch a song under this new subscriber-first model in India, marking an innovative approach to how fans discover and enjoy music. The single will be released on August 28 and will be accessible to all listeners on participating platforms starting August 31.
