Siddhant Chaturvedi Joins Crocs for Exciting New Campaign
Crocs has launched the next phase of its ‘Let Them Talk’ campaign, featuring actor Siddhant Chaturvedi as the face of their Echo franchise in India. This new campaign showcases the Echo II design and emphasizes themes of creativity, individuality, and self-expression.
The campaign video highlights various forms of art, including music, dance, and visual arts, reflecting a generation that boldly embraces new ideas and experimentation. The Echo II builds on the existing Echo collection with a fresh design and an array of vibrant colors.
These shoes combine comfort with a street-style vibe, providing a balance between eye-catching aesthetics and everyday practicality. Through the Echo II, Crocs aims to deliver footwear that embodies confidence, creativity, and a unique sense of style.
Carly Gomez, Crocs’ Chief Marketing Officer, shared her thoughts on the campaign: “We believe that self-expression is a vital way for people to connect with our brand. The latest part of ‘Let Them Talk’ highlights a generation that explores creativity freely. As we grow in the Indian market, we’re thrilled to introduce new designs like the Echo II, blending bold looks and comfort in a culturally relevant way.”
Siddhant Chaturvedi expressed his enthusiasm for the project, saying, “Shooting this campaign was a blast! It beautifully combines various forms of creativity. The theme of ‘Let Them Talk’ resonates with me, encouraging curiosity and experimentation. Plus, I love the Echo II—it’s stylish, comfortable, and has character.”
Varsha Patra, CEO and Co-founder of Homegrown, described the creative vision: “The aim of ‘Let Them Talk’ was to create an environment where experimentation is exciting. We wanted to follow Siddhant’s journey through different artistic expressions to show that growth comes from exploring without fear of judgment. By uniting diverse artists, we could honor creativity while staying true to the bold, expressive nature of the Echo brand.”
The latest chapter of ‘Let Them Talk’ is now available across various platforms, including social media and retail stores. Shoppers can find the new Echo II on Crocs’ website, Myntra, and at Crocs retail locations nationwide.
