Global superstar Priyanka Chopra Jonas has been named the new global brand ambassador for Bentley Motors. This exciting partnership introduces a fresh wave of collaboration between the talented actor-producer and the renowned luxury car brand. A new campaign is set to make its debut this weekend, featuring an extended film that will follow in the coming weeks.
The campaign showcases a new creative vision for Bentley, directed by Co-Creative Director Greg Williams. Filmed in a documentary style, the project offers a more intimate glimpse into Priyanka’s life, career, and artistic thoughts, filmed at Sony Studios in Los Angeles, with the stunning Bentley Continental GT woven into the storyline.
Priyanka joins a team of impressive global ambassadors for Bentley, including Greg Williams and Mai Ikuzawa, who became Co-Creative Directors last year. This campaign highlights Bentley’s mission to enhance its storytelling and connect with audiences through genuine narratives.
Reflecting on the partnership, Priyanka shared, “I have always admired Bentley’s dedication to craftsmanship and storytelling. Each detail feels thoughtfully crafted, making this collaboration a natural fit. It’s about shared values and a mutual respect for the creative process.”
Ben Whattam, Bentley Motors’ Marketing Director, praised Priyanka’s involvement, noting that her genuine energy and perspective align perfectly with Bentley’s ethos. The film’s relaxed style allows her personality to shine through, making it feel more authentic than typical ads.
With almost 25 years in the spotlight, Priyanka Chopra Jonas has made a name for herself in film, television, and global entertainment. Alongside her acting career, she is a producer, entrepreneur, and author, actively involved in various social causes as a UNICEF Goodwill Ambassador, focusing on education and child welfare.
This collaboration marks another significant global achievement for Priyanka as she continues to grow her brand presence internationally.
