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Apple Stays Steady Amid Big Tech Job Cuts
As major tech companies are slashing jobs in the race to develop artificial intelligence (AI), Apple has managed to remain stable, avoiding large-scale layoffs. This contrasts sharply with companies like Meta, Amazon, Microsoft, and Oracle, which have let go of tens of thousands of employees.
Apple’s last job cuts occurred in November 2025, affecting only a handful of positions primarily in areas like account management and training. In comparison, over 92,000 tech workers worldwide have lost their jobs since the beginning of 2026.
While firms like Meta announced plans to cut around 8,000 jobs, and Microsoft is encouraging early retirements for many workers, Apple sticks to its strategy of maintaining a stable workforce. Analysts suggest that Apple’s cautious hiring practices and a culture that encourages internal transfers have contributed to this resilience. Additionally, the company has not felt the pressure to spend excessively on AI developments like its competitors have.
The wave of layoffs in the tech sector isn’t mainly attributed to AI replacing jobs, despite some companies claiming otherwise. Many experts believe this is more about fear of being left behind in the competitive tech landscape. Major firms are investing heavily in AI infrastructure, which has driven costs up, prompting them to reduce their workforce to maintain profit margins.
For instance, Meta has raised its capital expenditure forecast to $135 billion, with the top four players in AI expected to invest over $700 billion this year. Cutting jobs has become the quickest solution for these companies to balance their books.
Yael Belgrai Cohen, a high-tech analyst at Dun & Bradstreet Israel, noted that while layoffs are widespread, they don’t always correlate directly with efficiency or AI advancements. Some companies may just be reacting to pressure from investors. After rapid hiring during the pandemic, many tech firms have found it necessary to correct their staffing levels.
Apple, however, took a more cautious approach during the hiring spree of the past few years. Its workforce only grew by around 20%, while others like Amazon and Meta saw much larger increases. Belgrai Cohen remarked that firms that hire conservatively during booms tend to avoid dramatic cuts during downturns.
When Apple does need to make changes, it often opts for subtle measures to protect its brand. For example, in Israel—where Apple has a robust R&D center—many employees are being reassigned rather than laid off. This helps maintain talent and avoid negative news.
Apple’s AI strategy stands apart from its competitors. The company focuses on developing AI capabilities that work on its devices without requiring the extensive cloud infrastructure that many rivals rely on. This strategy helps keep costs lower and supports stability in employment.
Despite facing challenges—like the departure of a key AI executive—Apple continues to adapt. Instead of making drastic cuts, the company has shuffled leadership and redirected responsibilities within its teams to keep workflows intact.
What truly sets Apple apart is how it values its employees. The company invests in training and development rather than frequently hiring and firing. As a result, even if the focus shifts, Apple often prefers to upskill its existing staff rather than seek new hires.
Overall, Apple’s steady approach not only helps maintain its workforce but also secures its position in a challenging tech landscape. The company’s stability may serve as a model for others seeking to navigate the complex dynamics of the tech industry today.
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