The National Football League (NFL) and TikTok have revealed an exciting expansion of their partnership, aiming to bring fans even closer to the game, its players, and memorable moments. This new agreement further strengthens their existing relationship and enhances the NFL’s reach to audiences all over the globe.
As part of the expanded partnership, fans can look forward to new experiences, including TikTok GamePlan. This feature will showcase NFL hubs and interactive in-app experiences designed to boost fan engagement and help users discover more about the sport.
Additionally, TikTok Pro Events will be rolled out to the NFL, featuring a dedicated fan hub that will be available soon. This hub will allow fans to explore content, interact with popular videos, complete engaging tasks, and earn special rewards.
Moreover, the collaboration will broaden the Pulse Premiere program. It will now extend beyond the main NFL account to include various NFL member clubs, providing advertisers the chance to showcase their ads alongside premium content from the league and its teams.
The NFL plans to enhance its visibility by sharing game highlights, classic footage, and ongoing storytelling on both its main and international accounts. Previously, this partnership captured significant moments, including the Seattle Seahawks’ triumph in the Super Bowl during the 2025 season.
Brent Lawton, the NFL’s vice president of media strategy and business development, expressed enthusiasm about this collaboration. He stated, “TikTok remains a key platform for fans to engage with the NFL in various ways, from on-field action to the broader culture surrounding the sport. We’re excited to keep building this partnership and create fresh opportunities for NFL fans worldwide.”
TikTok will continue to serve as a vibrant hub for NFL discovery and interactive experiences throughout the football season.
