Actor Ananya Panday has made a significant leap in the latest Kroll Celebrity Brand Valuation Report 2025, moving up to 19th place among India’s most valuable celebrity brands. This is quite an achievement, considering she was ranked 25th in 2024 and 46th in 2023, showcasing her growing commercial appeal over the past three years.
The report highlights Ananya’s increasing attractiveness to brands and marketers as she expands her endorsements in fashion, beauty, and lifestyle sectors.
### Steady Growth in Rankings
Ananya’s rise in the Kroll rankings has been consistent. She climbed from 46th in 2023 to 25th in 2024, and now breaks into the top 20 at 19th this year. This upward trend reflects her strong presence in the advertising world, making her one of India’s prominent female celebrity brands.
### Expanding Brand Partnerships
Over the last year, Ananya has enhanced her visibility by partnering with various well-known national and global brands. One of her standout achievements is becoming India’s first brand ambassador for CHANEL, adding a prestigious luxury label to her endorsement portfolio. Additionally, she continues to work with brands across beauty and lifestyle categories, making her a popular choice for campaigns aimed at young and aspiring consumers.
### Increasing Influence Beyond Film
While Ananya progresses in her acting career, the Kroll rankings also underscore her growing impact outside of films. Her climb from 46th in 2023 to 19th in 2025 reflects her increasing relevance and value to advertisers. With a diverse array of endorsements and a strong online presence, Ananya has established herself as one of the fastest-growing celebrity brands in India.
The Kroll Celebrity Brand Valuation Report estimates that the combined value of India’s top 25 celebrity brands is around USD 2 billion, with Ananya being one of the noteworthy climbers in this year’s rankings.
