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Home»Technology»Sponsorship, Not Mentoring, Is Key to Bridging Tech’s Gender Divide
Technology

Sponsorship, Not Mentoring, Is Key to Bridging Tech’s Gender Divide

March 4, 20264 Mins Read
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Closing the Leadership Gap for Women in Tech

For a long time, the technology industry has celebrated its efforts to support women through mentoring programs. However, the gap in leadership roles remains alarmingly wide.

Currently, women hold only 17-20% of senior leadership positions in tech, even though they represent more than a third of the workforce. The reality is clear: progress is moving too slowly.

While mentorship can boost confidence, it often doesn’t lead to promotions. What truly drives advancement is influence, something many women in tech across Asia are still missing.

Take Australia, for instance. Women achieved equal recognition in the Order of Australia honors just a few years ago, but by 2026, their representation took a notable drop. This decline in a prestigious national honor signals a worrying trend.

In the tech field, many women are hard at work, delivering results and sparking innovation. Yet, in several organizations, they’re becoming less visible, not more. This is concerning in a sector that prides itself on disrupting the status quo.

If women are contributing at all levels, then why aren’t they receiving the visibility and support they deserve to advance?

The numbers tell a consistent story across Asia. Women make up about a third of the tech workforce, but their numbers decrease sharply in higher roles. UNESCO reports that roughly one in five technical positions in major machine learning companies are held by women, while only 12% of those in AI research are women. The figure for software development is even lower.

Mentorship alone cannot solve this issue. While mentors provide guidance, sponsors offer active support.

So, what is a sponsor? A sponsor isn’t just a mentor with a different label. A sponsor is a senior leader who uses their influence to advance someone’s career, advocating for them during promotions and encouraging them for high-visibility opportunities. They open doors that may have been closed otherwise.

In tech, where key opportunities can arise from informal networks and behind-the-scenes discussions, sponsorship acts as a necessary catalyst for women’s progress.

As a senior leader at AirTrunk, I’ve experienced the positive impact of sponsorship firsthand. One pivotal moment for me was when a former colleague didn’t just guide me but actively supported my career move to AirTrunk, ensuring I was in the conversation for top-tier positions.

When AirTrunk launched its structured sponsorship program, PlusOne, the results were immediate. Women who had been overdue for larger roles found senior leaders advocating for them and bringing them into focus for important projects. Promotions came quickly after that. The difference wasn’t their capabilities but who was supporting them in influential discussions.

This brings us to a crucial reality: women do not lack talent, ambition, or readiness. What they lack is access to the power structures that decide promotions. Unless organizations disrupt these structures, the gender gap in tech will continue, regardless of how many mentoring sessions or networking events are held.

Having moved from Australia to Japan, the differences in workplace dynamics are evident. Here, daily momentum is building, driven by ambition and digital growth. However, growth without inclusion is fragile. The region’s success is at risk if half of the talent pool remains underrecognized and unsupported.

This situation is frustrating! We need the brightest minds leading the charge. At AirTrunk, we prioritize capability and potential over tenure. In a rapidly changing industry, excluding a significant segment of talent isn’t just unfair; it’s a poor strategic choice.

International Women’s Day serves as an important reminder that recognizing women must be accompanied by action. When leaders choose to uplift women, organizations benefit from a stronger workforce, innovative ideas, and a more resilient culture.

Sponsorship isn’t a favor; it’s a smart investment in the future of tech. Companies in Asia need to view sponsorship not as an added bonus but as essential support, akin to the fundamental tech infrastructure they’re building.

Every senior leader should be able to name three women they actively sponsor. Leaders must take the initiative to identify promising women and advocate for them consistently. Additionally, organizations need to track the outcomes of these efforts rather than just intentions.

The tech industry prides itself on tackling complex challenges. Now, it’s time to apply that same drive toward achieving gender equity.

While mentorship helps women grow, sponsorship is what propels them upward. If Asia’s tech sector aims to lead globally, it must ensure that women are not just supported but championed and positioned at the forefront of the region’s digital evolution.

AirTrunk APAC Application infrastructure Artificial Intelligence (AI) australian Data centers (DC) digital economy Digital Infrastructure Gender equality Gender Gap Human Resources (HR) ICT sector IT Industry Japan Laura Coad Leadership Machine learning (ML) Mentorship Organisational culture Software Development Succession Planning Women in Technology
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