On August 25, 2026, Swiggy unveiled an innovative feature called ‘Order-in-Cinemas’ on Swiggy Dineout, aiming to enhance the dining experience for moviegoers. This service is launched in collaboration with popular multiplex chains, including Cinepolis and Asian Cinemas, allowing audiences to easily order food directly from their seats.
Through this new feature, customers can utilize a simple four-step process to enjoy their meals while watching films. By scanning a QR code in the theater, patrons can browse the menu on the Swiggy Dineout app, place their orders, and have their food delivered straight to their seats. This service not only simplifies the ordering process but also offers appealing discounts, making it more economical for moviegoers to enjoy snacks during their screenings. Additionally, the app provides information on upcoming movies, trailers, and promotional events, enhancing the overall cinema experience.
‘Order-in-Cinemas’ also presents a new revenue stream for theaters, boosting their earnings by increasing the average spending per visitor. Positional players can easily adopt this feature in their existing systems.
Swapnil Bajpai, the CEO of Swiggy Dineout, expressed excitement about the launch, emphasizing how integral food is to the movie-watching experience. He stated that this collaboration with Cinepolis and Asian Cinemas aims to make watching movies more enjoyable by eliminating the need to wait in long lines for refreshments.
Devang Sampat, Managing Director of Cinepolis India, added that the idea behind FOOVIES was to merge the cinema and dining experience seamlessly. He noted that the partnership with Swiggy Dineout has made ordering food easier and enhanced the experience for filmgoers.
Rajesh Mishra, Founder and Managing Director of UFO Moviez, mentioned that integrating the Swiggy Dineout service into their ticketing solution will provide a hassle-free experience for moviegoers, allowing them to enjoy a broader variety of food options at their seats.
Jyesth Narang, Executive Director of Asian Cinemas, remarked on the positive response from customers, who are thrilled about the convenience of ordering through Swiggy.
With this new service, Swiggy Dineout allows theaters to offer customized combo meals and boost sales of food and beverages during movie screenings.
Swiggy Dineout serves as a premier platform for dining and table bookings in India, boasting over 48,000 restaurants across more than 60 cities. Integrated into the Swiggy app, it simplifies the process of discovering, reserving, and paying at various dining establishments. By leveraging Swiggy’s technology, Dineout provides restaurant partners with marketing visibility and growth opportunities, transforming the dining landscape in India.
