Exciting News: Mirzapur Takes Over PVR INOX Ahead of Movie Release
On August 14, 2026, PVR INOX Limited, in partnership with Excel Entertainment and Amazon MGM Studios, announced a significant collaboration for the highly anticipated Mirzapur: The Movie. This marks a major milestone as the beloved franchise prepares to hit the big screen. To celebrate, PVR INOX is transforming into ‘MIRZAPVR’ at select locations, launching with the engaging slogan: “MIRZAPVR — Bhaukaal Ab Bade Parde Par.”
This partnership underscores the rising trend of prominent franchises creating immersive cinema experiences while enhancing audience engagement. For Excel Entertainment and Amazon MGM Studios, it highlights the lasting popularity of Mirzapur and the strong bond fans have forged with its characters and stories over the years.
Niharika Bijli, a strategist at PVR INOX, shared, “We at PVR INOX believe that watching a film is not just about entertainment; it’s about sharing a meaningful experience that resonates culturally. Our collaboration for Mirzapur represents such a moment.”
Vishal Ramchandani, CEO of Excel Entertainment, added, “Over time, Mirzapur has evolved into a cultural phenomenon with a dedicated fan base. As we bring this franchise to theaters, we wanted to announce it in a way that reflects its significance. MIRZAPVR is a celebration of that moment and honors the audience that has supported Mirzapur.”
The Mirzapur franchise has cultivated a remarkable connection with its audience, and bringing it to theaters seems like a natural evolution. It allows for an exhilarating cinematic experience that fans have never witnessed before.
The MIRZAPVR campaign will take place in key PVR INOX cinemas across India, including notable venues such as Priya Cinema in Delhi, with additional locations in cities like Mumbai, Hyderabad, Ahmedabad, Jaipur, and Lucknow. Directed by Gurmmeet Singh, Mirzapur: The Movie is written by Puneet Krishna and produced by Ritesh Sidhwani and Farhan Akhtar under the Excel Entertainment banner, co-produced by Kassim Jagmagia and Vishal Ramchandani. The film is set to premiere in cinemas on September 4, 2026.
