Ayushmann Khurrana Stars in Amazon Pay’s Fresh Campaign
Ayushmann Khurrana, known for his relatable characters and sharp humor, is back in action as the face of Amazon Pay’s latest initiative, “Payments ka A to Z.” Launched on October 1, 2025, this campaign highlights Amazon Pay as the ultimate hub for all your payment needs, combining features like UPI, card payments, bill payments, and travel bookings into one convenient platform.
In a playful new advertisement, Ayushmann navigates a comically chaotic household where everyday items appear in unexpected places—like shoes in food containers and clothes in dishwashers. This light-hearted humor cleverly illustrates the hassle of juggling multiple payment apps, emphasizing how Amazon Pay simplifies the process.
Excited about his partnership, Ayushmann Khurrana shared, “I’m thrilled to continue my collaboration with Amazon Pay through the ‘Payments ka A to Z’ campaign. What really excites me is how this innovation focuses on customers, making Amazon Pay a one-stop shop for all payments, offers, and rewards. The film captures the essence of this idea with humor, showing how Amazon Pay is transforming digital payments to be simpler, smarter, and more rewarding.”
The revamped Amazon Pay wallet is now easily accessible from the Amazon.in homepage, providing a centralized hub for all payment activities. Users can effortlessly manage bill payments, travel bookings, card management, and even enjoy personalized recommendations to find the best payment options available.
Vikas Bansal, CEO of Amazon Pay India, stated, “With our ongoing partnership with Ayushmann Khurrana, who embodies our commitment to simplicity and innovation, the ‘Payments ka A to Z’ campaign marks a major leap forward for Amazon Pay. It brings various payment methods into one easy-to-use platform, fulfilling our promise to deliver a comprehensive payment solution for millions of Indians.”
The campaign, created by Quotient Ventures, will be promoted across TV, digital, and social media. With Ayushmann leading the charge, Amazon Pay aims to resonate with a broad audience while encouraging the use of its new features.
