High-Speed Experiences with Hendrick Motorsports at Ten Tenths
Last fall, a unique event unfolded at Ten Tenths Motor Club in Concord, NC, where NASCAR executives were not just talking business but also racing! They had the thrilling opportunity to ride alongside legendary driver Jeff Gordon in a ZR1X Corvette, navigating the twists and turns of the track. Participants were relieved to be secured by six-point safety belts and racing seats, although the challenging course put their stomachs to the test.
This event was part of a gathering hosted by Hendrick Motorsports—a team with a remarkable legacy, led by Jeff Gordon, who boasts 93 NASCAR Cup Series victory and four Winston Cup Championships. Gordon, now the vice chairman of Hendrick Motorsports, holds the speed record for the Ten Tenths course, having hit an impressive 130 mph.
Ten Tenths, which opened in 2024, is a new gem in Hendrick’s extensive portfolio. The facility, co-owned with Speedway Motorsports, features a 20,000-square-foot building and a beautiful patio overlooking the course, ideal for hosting sponsor-driven events.
The Expanding Hendrick Campus
The main campus of Hendrick Motorsports, located just two miles away from Ten Tenths, spans 300 acres and is home to NASCAR’s most successful team. This site integrates advanced manufacturing facilities, a cutting-edge athletic training center, and a motorsports museum. The campus has experienced remarkable growth, expanding by 120 acres in the last few years through significant investments by Rick Hendrick and Jeff Gordon.
This expansion is not just about space; it reflects a new era for NASCAR, focusing on competitive fairness. Recent rule changes mean teams can no longer build their own car chassis, leading to a shift in how the facilities are utilized.
A Modern Take on Pit Crews
One significant transformation at Hendrick is the evolution of pit crews. Now, many crew members come from athletic backgrounds, making them faster and more efficient. The organization employs 51 crew members across its teams, focusing increasingly on athletic training to ensure peak performance during races.
The new athletic center, which opened in early 2026, rivals top-tier sports facilities, providing a full range of health, training, and recovery resources. As NASCAR adjusts to longer seasons, enhancing the well-being of athletes has become a top priority.
Enhanced Sponsor Experiences
With over 30 team sponsors, Hendrick Motorsports offers various unique experiences to its partners. Particularly standout events include “Hendrick Play Days,” where sponsors can offer their guests exclusive behind-the-scenes tours of the campus and driving experiences at the Ten Tenths Motor Club.
Hendrick Motorsports aims to make each event special, maintaining a brand-agnostic approach to the venue, ensuring it can accommodate a wide range of automotive industry events.
Celebrating the Legacy
The Hendrick campus is a testament to Rick Hendrick’s vision and dedication to NASCAR. Beginning as a modest mobile home, it has transformed into a hub of automotive excellence and innovation. The organization has achieved remarkable milestones, including over 300 NASCAR Cup Series wins.
As Hendrick Motorsports creates new spaces for events, they not only focus on the present but also on nurturing the future of NASCAR. The new facilities—including the renovated Hendrick Team Center—serve as a vibrant space for both employees and fans, emphasizing the importance of community and shared experiences.
Looking Ahead
As the NASCAR season progresses, the focus will remain on teamwork, crew performance, and enhancing the overall experience for sponsors and fans alike. The investment in facilities and training is proving beneficial as the organization aims to maintain its edge in the competitive racing world.
Jeff Gordon sums it up well: “The athletes are healthier, happier, and feel more connected than ever. That’s what it’s all about.” This approach ensures that Hendrick Motorsports will continue to lead the pack in the years to come.
