Last Sunday, on September 20, the title song of Yeh Prem Mol Liya was celebrated with a grand launch at the famous Royal Opera House in Mumbai. This exciting event has sparked plenty of interest in the film, which is portrayed as a wholesome family movie typical of director Sooraj Barjatya’s style.
In more great news about this highly anticipated film, it has been reported that Yash Raj Films (YRF) has secured the rights to distribute the movie overseas. A trade insider shared that YRF has a robust distribution network and is known for getting prime screenings in key international markets. With YRF involved, Yeh Prem Mol Liya is likely to have a strong presence in major markets around the world.
Produced by Rajshri Productions, this film marks the fourth collaboration between Rajshri and YRF. Their partnership started back in 2003 with Main Prem Ki Diwani Hoon, which YRF also distributed internationally. Furthermore, Barjatya’s last film, Uunchai (2022), was distributed worldwide by YRF. This past year, they also handled the Indian distribution of Dono, the directorial debut of Sooraj Barjatya’s son, Avnish S Barjatya.
With the overseas distribution now secured, the focus is shifting to arranging the film’s release within India. It remains to be seen which studio or distributor will take charge of bringing Yeh Prem Mol Liya to audiences in the country. Given the strong brand presence of Rajshri Productions and Barjatya’s popularity with family viewers, interest in the Indian distribution rights is expected to be high.
The film also has a notable YRF connection through its main stars, Ayushmann Khurrana and Sharvari, both of whom are part of the YRF talent roster, further emphasizing the studio’s role in the project.
Yeh Prem Mol Liya is set to hit cinemas on November 27.
