Kriti Sanon Steps Down as Chief Customer Officer of Skincare Brand Hyphen
Actor and entrepreneur Kriti Sanon is no longer the Chief Customer Officer of her skincare line, Hyphen. The brand shared this news in an official statement, marking a significant change nearly three years after its launch.
The announcement was made on April 24 through Hyphen’s social media accounts. The statement highlighted the importance of this decision, describing it as part of a larger transition for the company. “This is a significant moment for us. After careful consideration, we feel it’s essential to share this openly. With some difficult but crucial decisions made, we are letting you know that Kriti Sanon is no longer with us in this role,” it read.
The news quickly gained attention online, with many users expressing surprise and curiosity about what this means for the brand, especially considering Kriti’s hands-on involvement since the beginning.
Entrepreneur Parul Gulati was among those who responded to the news, commenting in support of Kriti. She wrote, “She was never just a customer officer… she is the brand itself! We love @kritisanon way too much!” This sentiment resonated with many fans across various social platforms.
While the company has confirmed this leadership change, it has not elaborated on the reasons behind Kriti’s departure or what her future role might be. The mention of “transition” suggests potential internal restructuring, though further details remain unclear at this time.
