Ramesh Taurani Partners with PVRInox and Cinepolis for New Film Distribution
In an exciting development, Ramesh Taurani from TIPS Films has collaborated with top cinema chains PVRInox and Cinepolis for the nationwide distribution of his upcoming comedy, Hai Jawani Toh Ishq Hona Hai. This film, directed by David Dhawan, stars Varun Dhawan alongside Pooja Hegde and Mrunal Thakur, and is expected to deliver plenty of laughs.
Sources reveal that teaming up with these multiplex giants during a busy release period is a smart strategy. It allows the film better visibility in high-demand locations, enhancing its chances for success. While major territories will see releases from the multiplexes, TIPS Films will also work with traditional distributors in other areas.
The cinema chains secured their distribution rights by ensuring a specific number of screenings in their venues. Although some industry experts argue that this approach might lead to conflicts of interest, others view it as a necessary tactic in a competitive market. Ramesh Taurani’s decision seems well-calculated to promote the comedic venture.
Hai Jawani Toh Ishq Hona Hai is set to hit theaters on May 22, 2026. It will face competition from another film, Chand Mera Dil. Both movies target different audiences, adding excitement to the Bakri Eid weekend, with hopes for both to achieve box office success.
