Screen Sharing Strategies for “Son of Sardaar 2” Ahead of Release
As “Son of Sardaar 2” prepares for its release this weekend, it faces challenges in securing screen bookings. PVRInox is currently negotiating to take over single-screen venues and smaller multiplexes for the film. A source from the industry mentioned that PVRInox is requesting all showtimes from exhibitors who manage single and dual-screen cinemas, a move that some see as unreasonable.
An exhibitor, who preferred to remain anonymous, expressed concerns: “PVRInox acts as both an exhibitor and a distributor. Their demands for all four shows in a single location are tough, especially since other films like ‘Saiyaara’ and ‘Mahavatar Narsimha’ are performing well.” At the moment, PVRInox aims to secure the majority of single-screen theaters across India, and talks are still ongoing.
The exhibitor further noted, “While we expect this to be sorted out, the current situation seems to favor the exhibitors rather than the distributors. ‘Son of Sardaar 2’ may need to compromise and share showtimes in some locations.” With changing dynamics in the industry, the success of a film is increasingly tied to how well its trailer captivates the audience.
Conclusion
As the film industry continues to evolve, strategies like these will play a crucial role in determining box office success. Fans are eagerly awaiting the release of “Son of Sardaar 2” to see how it performs in this competitive market.
