Vasmol has taken a significant step in updating its beloved brand by signing popular actress Vidya Balan as the face of its newly launched Vasmol Henna Crème Hair Colour and Shampoo Hair Colour lines. This launch brings a fresh approach to hair care by offering ammonia-free crème products that combine the traditional benefits of henna with modern convenience.
Dheeraj Arora, CEO of Vasmol, emphasized the brand’s long-standing presence in Indian households. He shared, “For over sixty years, Vasmol has been part of daily life in India, valued not only in rituals but also in our hearts. Our new Vasmol Henna Crème Hair Colour represents a blend of tradition and ease. Vidya Balan embodies this idea perfectly—she is grounded in tradition yet embraces modern choices. Her genuine persona resonates with Indian women who appreciate lasting beauty.”
Priyanka Puri, Senior VP of Marketing at Vasmol’s parent company, highlighted the significance of this new product. She noted, “The launch of Vasmol Henna Crème Hair Colour is a crucial moment in our journey. It symbolizes the intersection of tradition and modern science. It’s more than just a product; it’s a commitment to safe, ammonia-free coverage that’s steeped in the timeless benefits of henna while being practical for today’s women. With Vidya Balan on board, we aim to enhance trust and uphold Vasmol’s legacy.”
Vidya Balan expressed her enthusiasm for the collaboration, stating, “Every woman wants to feel her best without sacrificing care. Henna has been an essential part of our culture, and Vasmol Henna Crème Hair Colour brings that goodness in a modern, safe format. It’s everything I stand for—safe, beautiful, and rooted in our heritage. I’m excited to represent a brand that celebrates natural beauty.”
The new range is available in affordable sizes starting at 25 ml and can be found at leading retail stores across the country. This campaign aligns with a wider trend of Indian brands teaming up with well-known female celebrities, such as Triptii Dimri and Meenakshi Chaudhary, to create an emotional connection and enhance their brand narrative.
