Vicky Kaushal Becomes the New Face of ENO Antacid
Indian actor Vicky Kaushal, a National Award winner, has been announced as the new brand ambassador for ENO, a popular antacid brand that has been a household name in India for over 50 years. Known for providing quick relief from acidity, ENO is a trusted companion for many families.
The collaboration kicks off with a nationwide multimedia campaign designed to emphasize ENO’s effectiveness in delivering fast relief. In the campaign, Vicky portrays a character named ‘Jaadugar Samrat,’ a magician whose performance gets disrupted by acidity. Thanks to ENO, he quickly recovers and continues to dazzle his audience. The advertisement employs a light-hearted and relatable narrative to illustrate how acidity can strike unexpectedly and how ENO is there to provide swift relief.
With this new campaign, ENO aims to solidify its status as a leading antacid in India, focusing on delivering quick and reliable relief so that people can enjoy their meals worry-free. The brand strives to be the go-to choice for those seeking fast relief, setting itself apart from slower alternatives.
Bineet Jain, the Category Head for Digestive Health at Haleon India, shared his excitement about this partnership. He stated, “For generations, Indians have relied on ENO for quick and effective relief from acidity, making it synonymous with trust. This campaign emphasizes ENO’s commitment to ensuring everyone can enjoy their favorite foods without discomfort, and we believe Vicky Kaushal is the perfect ambassador to convey this message.”
Vicky Kaushal also expressed his joy in joining forces with ENO, remarking, “In a country that loves food, ENO has become a trusted friend for many. I know firsthand the swift relief ENO offers, allowing me to enjoy my meals without a second thought. Playing the role of a magician in this campaign was a fantastic experience.”
The campaign, developed by Ogilvy, will be rolled out across multiple platforms, including television, digital channels, print, outdoor, and social media. The creative team aims to blend Vicky’s charismatic presence with ENO’s core message, ensuring the brand’s promise is communicated in an engaging and straightforward manner.
The ad seeks to capture the essence of ENO’s quick action—getting to work in just six seconds—by bringing a touch of magic to life. According to the creative directors at Ogilvy, the concept showcases how ENO can make discomfort vanish, similar to a magician’s trick, reinforcing the brand’s commitment to delivering timely comfort when it is needed the most.
