The first edition of Amazon MX Player’s StreamNext event was a significant gathering that brought together renowned marketing professionals, such as Sir Martin Sorrell and Benedict Evans, along with key figures from the entertainment world. The event underscored how content consumption is changing in India and positioned Amazon MX Player as an important partner for advertisers. Notable personalities like Bobby Deol, Suniel Shetty, Jackie Shroff, Remo D’Souza, and Malaika Arora were present, as well as Ashneer Grover, all celebrating the platform’s announcement of over 100 new shows for the year 2025.
During the event, Girish Prabhu, Head of Amazon Ads India, remarked on the extensive reach of Amazon MX Player. He emphasized how the platform utilizes Amazon’s vast customer data to help brands connect with over 250 million unique users in India. He shared, “This is about enhancing the advertising experience, allowing brands to achieve measurable outcomes.”
Amazon MX Player has established itself as one of India’s largest entertainment platforms, offering a wide range of content for free, including popular originals, reality shows, and MX Vdesi content featuring K-dramas and international series. Karan Bedi, Head of Amazon MX Player, noted that the MX Player app is one of the most downloaded apps in the country, with over 1.4 billion downloads on the Play Store. It’s easily accessible through various channels, including the major eCommerce site Amazon.in, Prime Video, and Fire TV, allowing viewers to watch their favorite shows however they prefer.
Amogh Dusad, Head of Content, introduced an exciting collection of more than 100 new shows slated for 2025, which includes 40 new Hindi originals. Fans can look forward to returning seasons of beloved shows like “Aashram” and “Hunter.” New series with intriguing plots were also announced, including “Bhay,” which follows an Indian paranormal investigator, and “The Titan Story,” showcasing India’s first super brand. Additionally, a new reality show, “Rise and Fall,” will feature contestants competing for status in a unique format. Dusad emphasized the importance of using consumer insights to create authentic content that resonates with viewers.
The event also introduced new advertising formats for Amazon MX Player, such as interactive and shoppable ads that allow viewers to explore products during commercial breaks. Aruna Daryanani, Director at Amazon MX Player, explained how these formats enhance viewer engagement and provide insights into shopping behaviors. PepsiCo’s Om Jha highlighted how the platform has played a crucial role in the success of their brand campaigns.
With a monthly reach exceeding 250 million unique users and a wealth of diverse content, Amazon MX Player is creating unique opportunities for advertisers to connect with a large and engaged audience throughout their viewing experience.
