Omnia Secures €3.5 Million in Pre-Seed Funding to Enhance Brand Visibility in the AI Landscape
Omnia, a new startup based in Madrid, has successfully raised €3.5 million in a pre-seed funding round aimed at advancing its AI-driven platform designed to boost brand presence across search engines and digital assistants. This funding round was led by Visionaries Club, with contributions from KFund, Baobab Ventures, and notable angel investors such as Carles Reina, Paulo Rodriguez, and Hugo Arévalo.
The financial support will help Omnia speed up its product development, widen its source coverage, and refine its content placement strategies, all while supporting its plans for international growth. The startup aims to take advantage of the shift from traditional browsing to AI-powered searches and assistants.
Helping Brands Stand Out in the AI Age
Founded in early 2023 by Daniel Espejo and Miguel Fernández, Omnia’s founders bring solid experience in scaling technology products. Espejo has a track record from his time with Klarna, where he successfully led market launches, while Fernández has engineering experience from GitHub and Fastly. Their combined skills position Omnia to create a robust platform that meets the demands of the AI age.
Espejo explained, “We started this company to meet a growing need in the market. As tools like ChatGPT and Google AI gain popularity, brands are struggling to manage their visibility in these AI-driven search results. Our mission is to help them understand and influence how AI represents them — turning insights into actionable strategies through automated agents.”
Omnia’s platform identifies trending topics that users search for in AI assistants, measures brand visibility against competitors, and highlights the sources cited by these AI tools. By utilizing embedded AI agents, Omnia creates and shares optimized content across the right digital platforms, helping brands increase their visibility.
Unlike traditional digital marketing tools, Omnia’s innovative approach automates the content creation process, addressing the complexities of AI-driven search. One of its main competitors, LLM Pulse, tracks brand visibility in AI responses, but distinguishes itself with multi-model coverage and sentiment analysis.
“AI assistants are becoming essential gatekeepers to the internet. Omnia provides teams with the necessary tools to take action. We’re shifting from data dashboards to real results. Just as Cursor improves engineer productivity, Omnia enhances marketing effectiveness across vital channels,” said Espejo.
Omnia has already attracted customers like Personio, ElevenLabs, Air Europa, and Ironhack, alongside various marketing agencies. Users have reported as much as three times enhanced visibility in AI-driven search results since incorporating the platform.
What’s Next?
Looking to the future, Omnia plans to improve its topic intelligence, extend the variety of sources it covers, and further develop its automated content placement features. The company is also preparing for international expansion from its Madrid headquarters to tap into global markets eager for AI adoption.
Espejo concluded, “The new funding will help us expand internationally, enhance our product, broaden topic intelligence, and improve our capabilities, all while driving greater customer adoption and commercial growth.”
