Minute Media Acquires VideoVerse to Enhance Sports Content Offerings
New York, Sept. 22, 2025 — Minute Media, a prominent technology and content firm in the sports industry, has announced its acquisition of VideoVerse. This move follows a year of significant expansions in sports technology and content within Minute Media’s portfolio, aiming to create a comprehensive solution for teams, leagues, and publishers.
VideoVerse brings its flagship product, Magnifi, an AI-powered software platform that enables content creators to quickly identify key moments in sports and produce highlight videos in real time. This technology allows sports organizations to share engaging short-form videos swiftly and effectively.
By incorporating VideoVerse, Minute Media aims to provide enhanced capabilities to its partners, helping them in content creation, distribution, and monetization. Current users of Magnifi will benefit from Minute Media’s advanced distribution network, potentially increasing the return on investment for their video assets.
In today’s fast-paced sports world, VideoVerse’s Magnifi stands out by allowing partners to deliver key highlights to fans rapidly. This tool uses advanced AI technologies, such as computer vision and machine learning, to analyze video and audio signals, ensuring that the most exciting moments are captured and shared with fans. Magnifi also includes features for subtitling, thumbnail generation, and automated editing, creating a comprehensive workspace for content teams.
Asaf Peled, the Founder and CEO of Minute Media, expressed enthusiasm about the acquisition, stating, “We are excited to welcome VideoVerse’s talented team and capabilities. This partnership will provide teams and leagues with a complete solution—from creation to monetization—enhancing our services through AI-powered tools.”
Vinayak Shrivastav, Co-founder and CEO of VideoVerse, highlighted the significance of this collaboration, saying, “This partnership marks a pivotal point for VideoVerse. Our mission is to empower sports media rights holders with AI, helping them maximize the value of their content. Joining forces with Minute Media accelerates our global vision and enhances our ability to serve clients worldwide.”
With this acquisition, Minute Media aims to strengthen its current technology offerings and expand its reach in the dynamic sports content landscape.
