Organic India Welcomes Sachin Tendulkar as New Brand Ambassador
Organic India, a leader in organic products for over 25 years, has announced a new partnership with cricket legend Sachin Tendulkar. Known for spreading awareness about health and well-being, Organic India has made a name for itself with its diverse offerings, including Tulsi Green Tea and unique herbal infusions made from ingredients like Hibiscus and Chamomile.
The brand prides itself on sourcing high-quality ingredients from thousands of farmers. This not only improves the livelihoods of these farmers but also supports eco-friendly farming practices, contributing positively to the environment.
In a significant move, Organic India was acquired by Tata Consumer Products (TCPL) in 2024, aiming to enhance their health and wellness offerings. This acquisition will allow Organic India to broaden its reach, taking advantage of TCPL’s extensive retail network throughout India and beyond.
With Tendulkar on board, Organic India hopes to further connect with consumers. The cricketer’s career, characterized by dedication and integrity, aligns closely with the brand’s commitment to providing trustworthy organic products. This collaboration aims to strengthen consumer trust and solidify Organic India’s status as a leading organic brand in India.
Organic India continues to focus on sustainable living, offering a wide variety of herbal supplements, teas, infusions, and organic packaged foods in the health and wellness market.
