Triptii Dimri, a well-known actress, has taken a significant step in the beauty industry by joining Peep Beauty as an investor and co-creator. This innovative beauty brand focuses on products for the eyes, particularly colored contact lenses and eye makeup.
Peep Beauty aims to create a fresh approach to beauty by centering its products around the unique characteristics of the Indian eye. The brand seeks to redefine the conversation around colored contact lenses, moving them beyond their traditional use as medical items and presenting them as essential tools for self-expression and beauty.
In a statement, the company mentioned that Dimri has been actively involved with Peep Beauty since its inception. Her contributions extend beyond investment; she has been engaged in discussions about the brand’s creative direction, product development, and overall story.
Dimri’s investment is part of Peep Beauty’s early funding round, which raised around Rs. 12 crores ($1.2 million). The funding round was led by Sadev Ventures, with participation from iSeed, ISV, and TDV.
Commenting on her association with Peep Beauty, Dimri expressed her excitement about being part of such a unique venture. She stated, “What fascinated me about Peep Beauty was its mission to create an entirely new way of looking at beauty. The eyes are incredibly expressive, and yet colored lenses have often been viewed merely as functional products. Peep Beauty aims to change that narrative. Being involved in shaping the brand and contributing to its vision has been incredibly thrilling for me.”
With Triptii Dimri now on board, Peep Beauty is poised to make a notable impact in the eye-centric beauty market, developing products and narratives tailored for Indian consumers.
