Peru Launches AI Travel Assistant for Tourists
Lima, Peru – April 14, 2026 – In a groundbreaking move, Peru has become the first country in South America to introduce an official AI travel assistant on its national tourism website, Peru.travel.
This new virtual assistant, developed by PROMPERÚ—Peru’s tourism promotion agency—aims to make travel planning easier and more enjoyable for visitors. The tool uses advanced technology from Mindtrip to offer personalized travel suggestions tailored to individual preferences.
With this launch, Peru reinforces its reputation as an innovative travel destination, embracing modern solutions to enhance visitor experiences. The virtual assistant currently offers real-time interactions, helping users find relevant information and make informed travel decisions.
One of the key goals of this initiative is to diversify tourism across the country. The AI tool shines a spotlight on lesser-known destinations and unique experiences, promoting a more even distribution of tourists and benefiting various regions.
The project showcases the integration of artificial intelligence and data analysis, ensuring a modern and engaging experience that aligns with global tourism trends.
The launch event in Lima saw participation from government officials, tourism leaders, and media representatives, all eager to explore the new platform and its possibilities for promoting Peru as a travel hotspot.
