The recent clash between Warner Bros and PVR Inox, a leading multiplex chain in India, highlights ongoing tensions in theater show-sharing, especially after the pandemic. This week, the studio behind F1: The Movie expressed concerns over the number of shows being allocated to its film compared to other titles.
According to sources in the industry, F1: The Movie received a strong audience reaction during its paid previews held recently. Warner Bros wanted to secure a fair distribution of shows across several films, including M3GAN 2.0 and How To Train Your Dragon. They requested a total of seven shows among these three films, emphasizing that the allocation should not be treated uniformly across different venues.
However, negotiations did not go smoothly. Warner Bros felt that PVR Inox was favoring other films, particularly Sitaare Zameen Par and Maa, both distributed by PVR Inox Pictures. Sitaare Zameen Par features Aamir Khan and has been performing well since its release, while Maa, starring Kajol, premieres soon.
Warner Bros is keen to maintain a competitive presence after successfully distributing several films, and has indicated that a lack of adequate showings for F1: The Movie could impact their future releases, including highly anticipated titles like Jurassic World Rebirth and Superman.
Despite extensive late-night discussions, a compromise could not be reached, prompting further talks to resolve the matter before the release date on June 27. If unresolved, certain screenings might be postponed.
In light of the crowded release schedule, another film, Nikita Roy, has opted to delay its premiere from June 27 to July 18 to avoid competing for limited screen time. The decision was made with input from various industry stakeholders to maximize audience reach.
As theaters brace for a busy month ahead featuring a variety of films, ongoing disputes over screening allocations may continue to arise, making it a crucial time for studios and exhibitors alike.
