The ‘Sneha Yatra,’ which translates to ‘journey of love,’ is a new outreach initiative launched by the BJP in Kerala during the festive season of 2023. This program has gained popularity among many Christians in the state. The BJP leaders have been sending out warm greetings for the season and visiting the homes of bishops, which has resonated well with the community. This approach has helped the party win its first Lok Sabha seat in Kerala, with the celebrated actor Suresh Gopi being elected from Thrissur, a district where the church holds significant influence.
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