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Nissan India has welcomed famous actor Hrithik Roshan as its new brand ambassador, aligning with the launch of their exciting new mid-size SUV, the Tekton. This partnership is significant as Nissan aims to strengthen its position in the competitive SUV market in India with this flagship model.<\/p>\n
The Tekton starts at a price of Rs 10.49 lakh (ex-showroom) and marks Nissan\u2019s entry into the mid-size SUV category, making it a key part of their local lineup. Bookings for the vehicle have officially begun, and customer deliveries are set to start on July 20.<\/p>\n
By featuring Hrithik Roshan, Nissan hopes to enhance its brand visibility and appeal to a broader audience as they introduce the Tekton to Indian consumers. This collaboration is expected to boost their presence in the rapidly growing SUV sector.<\/p>\n
Design-wise, the Tekton boasts a striking and robust appearance with a large front grille, LED headlights, and distinctive C-shaped daytime running lights. The sculpted hood features the name “Tekton” prominently, while its side profile showcases flared wheel arches, stylish 18-inch alloy wheels, and convenient pull-style door handles. The back continues the bold design with unique tail lamps and a sturdy bumper. Customers can choose from 11 exterior colors, including six monotone and five dual-tone options.<\/p>\n
Inside, the Tekton offers a contemporary dual-tone cabin with four different interior themes. It comes with a modern digital dashboard that features a substantial infotainment touchscreen and a fully digital instrument cluster. Notable amenities include ventilated seats, power-adjustable front seats, wireless phone charging, dual-zone automatic climate control, a panoramic sunroof, and Google built-in services such as Google Maps.<\/p>\n
Additional features include paddle shifters, an electronic parking brake, a smart powered tailgate, and adaptive cruise control. There are six trim levels available, catering to various needs and budgets.<\/p>\n
The Tekton is powered by two turbo-petrol engine options. The first is a 1.0-liter turbocharged engine that generates 100 hp and 166 Nm of torque, while the second option is a 1.3-liter turbo-petrol engine that delivers 163 hp and 280 Nm of torque. Buyers can choose between a six-speed manual transmission and a seven-speed dual-clutch automatic (DCT) for the larger engine. The fuel efficiency is rated at 19.4 kmpl for the 1.0-liter variant and up to 18.5 kmpl for the 1.3-liter engine. With the launch of the Tekton and a revitalized branding strategy featuring Hrithik Roshan, Nissan is focusing on boosting its foothold in India\u2019s burgeoning SUV market.
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