\n<\/p>\n
Deepika Padukone\u2019s Skincare Brand 82\u00b0E Faces Revenue Decline<\/strong><\/p>\n The skincare brand 82\u00b0E, supported by actress Deepika Padukone, has experienced a significant drop in revenue for the fiscal year 2025. Recent reports reveal that their earnings fell to \u20b914.7 crore, a decrease from \u20b921.2 crore in the previous year.<\/p>\n On a positive note, the company\u2019s net loss has improved. Last year, 82\u00b0E reported a loss of \u20b923.4 crore, which has now narrowed to \u20b912.3 crore.<\/p>\n Financial records indicate that the total expenditure for FY25 was \u20b925.9 crore, a considerable reduction from \u20b947.1 crore the previous year. The brand notably cut its marketing expenses dramatically from nearly \u20b920 crore to just \u20b94.4 crore. This shift suggests that 82\u00b0E is pulling back on efforts to attract customers after a previous aggressive marketing strategy failed to yield consistent revenue.<\/p>\n Despite Deepika leveraging her vast social media following to promote the products with personal stories, the brand still faced challenges.<\/p>\n 82\u00b0E aims to position itself as a luxury skincare line, with product pricing ranging from \u20b92,500 to nearly \u20b94,000, placing it in the mid-premium segment but below established luxury brands like Est\u00e9e Lauder.<\/p>\n In a highly competitive marketplace, where both new direct-to-consumer brands and well-known luxury labels compete for attention, 82\u00b0E is now focusing on further cost-cutting measures and enhancing sales initiatives to work towards profitability. The company’s intentions were outlined in their latest financial statement.<\/p>\n\n","protected":false},"excerpt":{"rendered":" Deepika Padukone\u2019s Skincare Brand 82\u00b0E Faces Revenue Decline The skincare brand 82\u00b0E, supported by actress Deepika Padukone, has experienced a significant drop in revenue for the fiscal year 2025. Recent reports reveal that their earnings fell to \u20b914.7 crore, a decrease from \u20b921.2 crore in the previous year. On a positive note, the company\u2019s net<\/p>\n","protected":false},"author":1,"featured_media":21363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[33],"tags":[26937,623,517,14804,1229,26938,26939,514,26940,26941,26942],"class_list":["post-21362","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bollywood","tag-82e-revenue","tag-bollywood","tag-bollywood-news","tag-brand","tag-deepika-padukone","tag-falls","tag-losses","tag-news","tag-rs-12-26-crore","tag-rs-14-7-crore","tag-skin-care"],"_links":{"self":[{"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/posts\/21362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/comments?post=21362"}],"version-history":[{"count":0,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/posts\/21362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/media\/21363"}],"wp:attachment":[{"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/media?parent=21362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/categories?post=21362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/tags?post=21362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}