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Newcastle, UK<\/strong> \u2013 Immersive brand experiences are no longer just a novel idea; they are becoming essential for how businesses, especially in retail and advertising, connect with customers. Newcastle-based startup Aircards, founded in 2020, aims to revolutionize this space. The company has successfully secured \u00a33 million in funding from Foresight Group to enhance its capabilities.<\/p>\n The new investment will allow Aircards to further develop its interactive display technology, known as Invisionary, expand its analytical platform, Metalitix, and grow its team by about 30% in the upcoming years.<\/p>\n Michael Watson established Aircards after noticing that many brands struggled to engage customers beyond traditional digital advertisements. He envisioned a scenario where consumers could actively interact with brand campaigns rather than just scrolling by. This inspiration led to the creation of Aircards.<\/p>\n Initially, the company operated as an immersive studio but quickly shifted its focus to developing core products that could be scaled up. Watson said that the new funding will enable Aircards to explore new opportunities in the rapidly growing field of immersive technology while staying true to its goal of merging creative storytelling with technical innovation.<\/p>\n Unlike many competitors that specialize in either software or hardware, Aircards combines both. This unique approach allows the company to implement complete campaigns, starting from digital concepts to on-site installations.<\/p>\n Aimed at enhancing user interaction, Invisionary transforms standard signage into engaging experiences. Alongside this, Metalitix provides brands with valuable data to assess and optimize their immersive marketing efforts\u2014a crucial element often overlooked in the industry.<\/p>\n As immersive marketing shifts from being an exciting experiment to an essential part of marketing budgets, Aircards plans to establish itself as a leader in how major brands create and evaluate these experiences. Looking ahead, the company intends to expand internationally, forge new commercial partnerships, and continue improving its products.<\/p>\n\n","protected":false},"excerpt":{"rendered":" Aircards Raises \u00a33 Million to Transform Brand Engagement Newcastle, UK \u2013 Immersive brand experiences are no longer just a novel idea; they are becoming essential for how businesses, especially in retail and advertising, connect with customers. Newcastle-based startup Aircards, founded in 2020, aims to revolutionize this space. The company has successfully secured \u00a33 million in<\/p>\n","protected":false},"author":1,"featured_media":16411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[34],"tags":[2400,514,1272],"class_list":["post-16410","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-funding","tag-news","tag-uk"],"_links":{"self":[{"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/posts\/16410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/comments?post=16410"}],"version-history":[{"count":0,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/posts\/16410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/media\/16411"}],"wp:attachment":[{"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/media?parent=16410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/categories?post=16410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/tags?post=16410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Vision Behind Aircards<\/h3>\n
What Makes This Technology Unique?<\/h3>\n