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PVR Inox, India\u2019s largest chain of multiplex theaters, faced a significant drop in moviegoers during FY25, yet managed to maintain its revenue through a focus on its food and beverage (F&B) offerings, as revealed in recent reports. The cinema industry struggled due to the repercussions of the 2023 Hollywood strikes and a less impressive lineup of Indian films. Ticket sales took a hit, falling from \u20b93,258 crore in FY24 to around \u20b92,942 crore, a decrease of \u20b9316 crore. Overall admissions plummeted nearly 10%, declining from 15.14 crore to 13.69 crore.<\/p>\n
Despite these challenges, PVR Inox found a silver lining in its concessions. The average ticket price remained steady at \u20b9259, while the average customer spend on F&B increased by 1.5%, from \u20b9132 to \u20b9134. This strategy helped F&B income decrease at a slower rate, dropping by \u20b9153 crore, compared to the sharp decline in ticket revenue. The total income from cinema food decreased from \u20b91,886 crore to \u20b91,733 crore.<\/p>\n
The company doubled down on its F&B business, introducing its first proprietary brand, \u2018Dog Father\u2019 hot dogs, and rolling out non-vegetarian options across 116 Inox screens. Additionally, PVR Inox formed a joint venture with Devyani International to run food courts in malls, with the first launch in Kota, Rajasthan, and plans for 7 to 9 more in FY26.<\/p>\n
The home delivery and catering sectors also showed traction, with delivery services experiencing a 20% increase, averaging \u20b92 crore in sales per month. A notable success story is Zea Maize, which owns the premium popcorn brand \u20184700 BC.\u2019 Its revenue soared nearly 35%, reaching \u20b9102 crore in FY25, as the brand looks to expand into retail and modern trade in India\u2019s booming snacks market, projected to nearly double by 2030.<\/p>\n
To support this growth, PVR Inox invested \u20b944.7 crore in Zea Maize during FY25 to enhance production and boost sales and marketing leadership.<\/p>\n
Amidst the slowdown in cinema attendance, PVR Inox\u2019s adaptable strategy emphasizes the importance of creating a comprehensive entertainment experience, showcasing how snacks and concessions can be essential for success, even when ticket sales decline.
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