\n<\/p>\n
Vicky Kaushal Shines in New G-SHOCK Campaign Celebrating Resilience<\/strong><\/p>\n Bollywood actor Vicky Kaushal is the star of G-SHOCK\u2019s latest campaign, which launched on June 18, 2025. This initiative carries the theme \u201cRise Above the Shocks\u201d and highlights the determination of Gen Z, with Kaushal representing a modern take on strength\u2014one that values authenticity and self-expression.<\/p>\n Kaushal, known for his boundary-pushing performances both in films and his public persona, is an ideal fit for this campaign. It speaks to young Indians who are facing various personal and social pressures. Through this collaboration, Kaushal aims to resonate with the current youth culture.<\/p>\n "There is strength in silence and power in perseverance," Kaushal remarked. "The \u2018Rise Above the Shocks\u2019 message is for anyone who has the resilience to overcome life’s toughest challenges and adopts a ‘Never Give Up’ attitude. I\u2019m proud to represent a brand that embodies this spirit."<\/p>\n The campaign also honors iconic G-SHOCK models, including the DW-5000R, GA-2100, DW-5600, and GA-110. These beloved designs serve not just as watches, but as powerful reminders of resilience that parallel Kaushal’s own journey in the film industry.<\/p>\n Takuto Kimura, Managing Director of Casio India, expressed enthusiasm for this partnership. \u201cWith \u2018Rise Above the Shocks,\u2019 we celebrate a generation that is raw, unapologetic, and fearless. We\u2019re thrilled to have Vicky Kaushal as the face of this initiative.\u201d<\/p>\n The creative vision behind the campaign comes from Method Productions, with producer Ravneet Mahajan and director John Fredrick Peter crafting a story that aims to connect deeply with Gen Z and millennial audiences.<\/p>\n By centering its message around Kaushal and the resilient spirit of the new generation, G-SHOCK is not just promoting a product; it\u2019s evolving into a symbol of youthful identity in India.<\/p>\n\n","protected":false},"excerpt":{"rendered":" Vicky Kaushal Shines in New G-SHOCK Campaign Celebrating Resilience Bollywood actor Vicky Kaushal is the star of G-SHOCK\u2019s latest campaign, which launched on June 18, 2025. This initiative carries the theme \u201cRise Above the Shocks\u201d and highlights the determination of Gen Z, with Kaushal representing a modern take on strength\u2014one that values authenticity and self-expression.<\/p>\n","protected":false},"author":1,"featured_media":13194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[33],"tags":[623,8535,15665,514,1290],"class_list":["post-13193","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bollywood","tag-bollywood","tag-brand-ambassador","tag-g-shock","tag-news","tag-vicky-kaushal"],"_links":{"self":[{"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/posts\/13193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/comments?post=13193"}],"version-history":[{"count":0,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/posts\/13193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/media\/13194"}],"wp:attachment":[{"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/media?parent=13193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/categories?post=13193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiabulletinusa.com\/wordpress\/wp-json\/wp\/v2\/tags?post=13193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}