SOLUM and Skippify Join Forces for Smart In-Store Solutions
On May 19th, SOLUM, a key player in retail solutions, announced a strategic partnership with Skippify, a leader in smart signage. They will integrate SOLUM’s Newton ESL platform into the Skippify Suite, enhancing their in-store signage offerings with Smart ESL technology. This partnership aims to streamline real-time price updates, digital content management, and improve customer engagement in retail settings.
With this collaboration, retailers can transition from managing prices and content in disconnected ways to a unified system. The integration connects shelf-edge labels, digital displays, and ordering points, enabling retailers to handle pricing, promotions, and customer information more swiftly and consistently.
SOLUM’s ESL platform will enhance the Skippify Suite by providing essential hardware and a communication layer for real-time pricing at product displays. This technology allows for synchronised pricing, central content control, and smooth integration with back-office and point-of-sale systems. For businesses operating in multiple locations, this solution will help speed up promotional launches, cut down on manual updates, and ensure consistency across various communication points in the store.
This partnership is especially beneficial for petrol and mobility retail, convenience stores, and foodservice environments, where accurate pricing and effective customer communication are crucial.
By merging Skippify’s software with SOLUM’s execution capabilities, the partnership sets the stage for more effective in-store communication. It also opens doors for future developments in retail media and connected store operations, where pricing, content, and customer interactions will work together more seamlessly.
Skippify plans to showcase their joint Smart ESL solution at the UNITI expo 2026 in Stuttgart.
Jeffrey Brouwer, CEO of Skippify, emphasized that retailers are increasingly searching for simpler and more connected ways to manage pricing and customer engagement in their stores. He stated that integrating SOLUM’s ESL platform simplifies shelf-edge communication, creating a stronger foundation for real-time, revenue-focused shopping experiences.
Bart Penris, Country Manager for SOLUM in the Benelux region, noted that the future of retail lies in connected ecosystems, rather than isolated technologies. He highlighted that SOLUM’s partnership with Skippify is helping retailers transform their physical stores into smarter and more effective environments.
Stay tuned for more updates in retail innovation!
