Aamir Khan Considers YouTube Pay-Per-View for Upcoming Film
Bollywood star Aamir Khan is embarking on an exciting new venture by considering the release of his upcoming film, Sitaare Zameen Par, on YouTube as a Pay-Per-View (PPV) option. This would happen about eight weeks after its theatrical release on June 20, 2025. If this plan goes ahead, audiences will have the chance to watch the film without needing a subscription to any streaming service.
The film, directed by R.S. Prasanna, is seen as a spiritual successor to Aamir’s acclaimed movie Taare Zameen Par (2007). It explores important themes of mental health and inclusivity. Aamir’s decision to look into a YouTube PPV model reflects his trend of embracing innovative ideas in cinema, aiming to reach a larger audience.
According to a source close to the project, Aamir has always pushed for new ways to present films to viewers. This strategy could allow filmmakers more freedom and potentially better earnings, avoiding the limitations often associated with traditional OTT platforms.
This move is part of a broader shift in the industry, as more filmmakers seek direct-to-consumer options for their releases. For Aamir, known for his unconventional approaches in storytelling and marketing, this could reshape how Bollywood engages with its fans worldwide.
With excitement growing for the theatrical launch, many are keen to see how this YouTube experiment plays out and whether it will lead to changes in how films are shared with audiences after their initial release.
