Shah Rukh Khan has officially become the new face of the skincare brand Foxtale. He is set to represent several of the brand’s popular products, including serums, moisturizers, sunscreens, and face masks. This announcement coincides with the launch of Foxtale’s new brand philosophy, “Let Your Glow Through.”
Foxtale, which started four years ago, has grown to create a loyal customer base of over 10 million individuals. The brand focuses on skincare that is scientifically backed and specifically designed to cater to Indian skin and its unique climate.
With the new slogan, “Let Your Glow Through,” Foxtale aims to shift its messaging beyond just promoting individual skincare items. The brand emphasizes that their products target the root causes of skin issues rather than just treating the surface.
Foxtale’s philosophy suggests that skincare should not be about piling on products or radically changing one’s appearance. Instead, it is about enhancing and caring for the skin that people already have.
The choice of Shah Rukh Khan as the brand ambassador was influenced by his long-standing public image, which reflects confidence, authenticity, and depth—qualities that resonate with the values of Foxtale’s new approach.
Romita Mazumdar, Founder and CEO of Foxtale, shared her thoughts on the partnership, stating, “At Foxtale, we believe that real results come from understanding your skin’s needs rather than just treating surface issues. ‘Let Your Glow Through’ captures this belief and will continue to guide our future steps.” She added that Khan felt like a perfect fit for the brand, as his appeal is based on who he genuinely is, rather than just his appearance.
Foxtale’s product lineup includes skincare, body care, lip care, and fragrances, all designed with the needs of Indian consumers in mind, using both scientific research and customer feedback.
With Shah Rukh Khan now on board and the introduction of its new brand philosophy, Foxtale aims to further develop its identity around skincare that works from the deeper layers of the skin to provide genuine benefits.
