Actor Preity Zinta is taking action against the use of AI-generated deepfake videos and altered images that feature her likeness without permission. She has filed a petition with the Bombay High Court, asking for these unauthorized materials to be removed from social media and other online platforms. Additionally, she is seeking an order to prevent any future distribution of such content.
In a hearing on Friday, Justice Madhav Jamdar listened to initial arguments. The court instructed the involved parties, including the online platforms, to collaborate on a method for removing the disputed content. The case has been scheduled for a follow-up hearing on July 6.
In her lawsuit, Zinta highlighted several instances where her image has been manipulated or used inappropriately without her consent, including AI-generated videos and chatbot interactions. She urged the court to act quickly to have this content taken down and to stop any future unauthorized use of her likeness.
This legal move comes amid rising concerns about how artificial intelligence can be misused to create deceptive digital content featuring public figures.
During the hearing, Justice Jamdar encouraged the parties to find a workable solution for removing the questionable materials from various websites. While the court did not make any temporary orders regarding the case’s specifics, it set July 6 as the date for the next hearing.
Deepfake technology uses AI to craft or modify images, audio, or videos, making it possible to create realistic portrayals of individuals saying or doing things they haven’t done.
