Yash Raj Films (YRF), a prominent name in Indian cinema, is gearing up for the highly anticipated release of War 2, directed by Ayan Mukerji and featuring Hrithik Roshan and Jr. NTR in leading roles. Set to hit theaters on August 14, 2025, the promotional campaign kicked off recently with a teaser launch on NTR’s birthday. In exciting news, sources have revealed that the teaser will also be showcased during the IPL final.
War 2 is reportedly YRF’s most expensive project to date, with a staggering budget of around Rs. 400 crores. As part of their promotional strategy, the studio has secured key advertising slots during the IPL 2025 Final on May 30. These ads are expected to air during innings and breaks, capitalizing on one of the most-watched television events in the country. The campaign will initially highlight the thrilling rivalry between Hrithik Roshan and Jr. NTR, while deeper dramatic elements will be revealed as the film’s release approaches.
Interestingly, YRF’s Aditya Chopra has expedited the teaser release, moving it up by a month to coincide with NTR’s birthday, effectively reaching out to his fan base in the Telugu-speaking regions early in the marketing phase.
In addition to Roshan and NTR, the film will also feature Kiara Advani in a significant role. Fans eagerly await War 2 as it promises an action-packed experience when it finally releases in theaters.
